WORK
Branding & Web
Year
2020
Aqua is a beauty and aesthetic clinic based in Spain, specialising in modern skin and body care treatments with a philosophy built around client satisfaction and long-term loyalty.
I worked remotely with the directors to build a complete brand identity, social media system, and WordPress website, translating their vision of modern elegance and sophistication into a cohesive visual language that finally matched the quality of the treatments they deliver.
Setup
The project began with remote discovery sessions with Aqua’s directors to clarify how the clinic should feel across every client touchpoint. We defined a direction rooted in modern elegance, warmth, and trust, then mapped the foundations for a flexible identity, social media system, and WordPress website that would reflect the quality of Aqua’s treatments and support long-term client loyalty.
I crafted the identity through a series of intentional design decisions. I chose Bodoni for the lettermark for its inherent elegance, a perfect match for the premium aesthetic Aqua was going for. I added a subtle curve to the Q's tail, bringing in a touch of femininity and a gentle sea-wave effect that echoes the ocean theme running through the brand's DNA. I also designed a coral symbol for digital use — a purposeful, recognisable mark that keeps the sea connection alive while working independently across social media and online platforms.
The result
The new brand gave Aqua an identity as refined as the treatments they offer. Through close virtual collaboration and a clear creative brief, the final product, brand, social, and website, came together as a cohesive, elevated system the directors were proud to put their name on.