WORK
Branding refresh / Website
Year
2026
AJ Marketing is a Melbourne-based agency specialising in strategic campaigns, events, and brand communications for clients across Melbourne and Brisbane.
As lead designer, I worked closely with the AJ Marketing Director through collaborative strategy sessions to define a sharper creative direction. From there, I designed and prototyped the new website in Figma, built it in Squarespace, and developed a complete brand toolkit, including report templates, presentation decks, a services brochure, and event and social media assets. The refresh introduced a more confident colour system, shifting the brand toward charcoal as the foundation and using violet as a focused accent.
Setup
Before anything was designed, the direction needed to be agreed on. A series of Figma prototype sessions shaped the website direction, with each iteration tightening the visual language and pushing the design closer to something the team could get genuinely excited about. The colour shift was central to everything: charcoal as the anchor, violet as the accent rather than the hero.
The refresh touched every corner of the brand. The website was prototyped in Figma, refined through team discussions, and then built and implemented directly in Squarespace, keeping the handoff clean and the final product true to the design. The branding pack went further than a logo update: new templates for reports and presentations gave the team polished, on-brand assets they could use immediately. A book-style brochure was designed to showcase their services. Event and social media visuals were developed alongside everything else, giving AJ Marketing a consistent presence.
The result
AJ Marketing came away with a refreshed identity, a live Squarespace website, and a complete suite of brand assets. The new direction gave the team a stronger, more distinctive presence, one that the director, team, and clients described as confident, memorable, and full of personality.